New Women’s Running Apparel

8 05 2008

A few months ago, we were excited to meet Sally Bergesen and to learn of her running apparel company called Oiselle Running (“Oiselle” is pronounced “wa-zell”).  Sally is a life-long runner who was frustrated by the fit of running shorts for women.  Over the years, the assumption has been that running is, in general, a men’s sport, and, consequently, many women’s shorts have been simply smaller cuts of men’s shorts.  How things have changed!

Sally created her own line of apparel — for women only — in an effort to better address the woman’s need for properly fitting, good performing, and fashion conscious clothes to run in.  The company name is a French word for bird and it “alludes to the freedom, the sense of flight — when the legs go fast and the heart goes free.”

When she didn’t like the running clothes that she found, she built her own.  How awesome is that!?

Her company is based Seattle, Washington, and we are proud to say that we were one of the first stores to bring a bit of the running West to this side of the Rocky Mountains.  At the same time, we are excited to be able to offer a great line of top-quality products that have a wonderful story and to help an enterprising runner fulfill her dreams.

Our next shipment from Sally is due to arrive on Friday, and what an inspiring gift for the running Mom in your life a Oiselle running outfit would be!

May you run like the wind!  And fly like a bird. . .


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